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Why can a customer complaint be considered an opportunity?

Answer and explanation

Correct answer: Because it gives a real direction for improvement

A complaint often reveals a gap between what the customer expected and what the business delivered. By listening carefully, finding the underlying cause, and correcting it, the entrepreneur can improve the product or service and restore trust. Complaints should not be assumed to be false or suppressed. Their information value makes option A correct.

Related tags

Customer ComplaintImprovementServiceEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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