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What is the main reason for selecting a target customer group in an enterprise?

Answer and explanation

Correct answer: To design the product and message for the right people

Customers differ in needs, purchasing power, location, behaviour, and preferences. Selecting a target group helps the entrepreneur tailor the product, price, distribution, and promotional message to the people most likely to value it. It does not mean ignoring the whole market; it makes planning more focused and effective, so A is correct.

Related tags

Target-MarketMarket-SegmentationEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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