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If sales are rising but customers are not returning, what should be checked first?

Answer and explanation

Correct answer: Customer satisfaction and service quality

Repeat purchase is strongly related to whether customers feel satisfied with the product, service, reliability, and overall experience. A temporary sales increase may hide problems that discourage retention. Checking feedback, complaints, delivery, quality, and service standards can reveal the cause. Shop colour, age, or receipt size is not the first relevant investigation, so A is correct.

Related tags

Customer-RetentionService-QualityEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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