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What is the main risk if production starts without knowing customer preferences?

Answer and explanation

Correct answer: The product may be difficult to sell

Customer research helps an entrepreneur match features, quality, price, and quantity with actual demand. Without that information, the product may not solve a meaningful problem or may be offered in an unsuitable form, leading to weak sales and unsold stock. The other choices are unrealistic, so A states the main risk.

Related tags

Market-ResearchCustomer-NeedsEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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