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Which is an example of primary data in market research?

Answer and explanation

Correct answer: A survey conducted directly by the entrepreneur with customers

Primary data is collected firsthand for the current research purpose. When the entrepreneur directly surveys customers, the responses come from the original respondents and are therefore primary data. A published report, newspaper article, or website dataset was collected or presented earlier by another source and is secondary data.

Related tags

Primary-DataMarket-ResearchEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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