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Which option shows the correct strategy for retaining customers?

Answer and explanation

Correct answer: Timely service, quality, and complaint resolution

Customer retention depends on continued value, reliable quality, timely service, honest communication, and effective handling of complaints. When problems are resolved respectfully, customers are more likely to remain loyal and recommend the enterprise. Focusing only on the first sale ignores the relationship after purchase; neglecting existing customers or giving false information damages trust and encourages switching.

Related tags

Customer-RetentionService-QualityEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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