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If sales are increasing but customer satisfaction is decreasing, what should an entrepreneur do?

Answer and explanation

Correct answer: Examine quality and service causes

Rising sales may reflect promotion or temporary demand, but falling satisfaction signals a possible problem in product quality, delivery, support, or expectations. The entrepreneur should collect complaints and feedback, inspect the service process, identify the cause, and correct it. More advertising cannot solve an underlying quality problem, while deleting complaints or blaming customers hides evidence and damages long-term relationships.

Related tags

Customer-SatisfactionQualityEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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