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If an entrepreneur immediately accepts even incorrect customer feedback without checking, what is the risk?

Answer and explanation

Correct answer: Changes may move in the wrong direction

Customer feedback is useful, but one comment or inaccurate report may not represent the wider market. Before making a major change, the entrepreneur should verify the issue through repeated responses, observation, testing, or relevant data. Acting on unchecked information can waste money and time, reduce product value, and move the enterprise away from genuine customer needs.

Related tags

Feedback-ValidationDecision-MakingEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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