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What is the main benefit of customer segmentation in entrepreneurship?

Answer and explanation

Correct answer: Making products and promotion according to the needs of different groups

Customer segmentation groups people with related needs, characteristics, or buying behaviour. Understanding these groups helps an enterprise adapt the product, message, channel, and offer more effectively instead of using one unsuitable approach for everyone. Treating all customers alike or lowering quality is not a benefit of segmentation.

Related tags

Customer-SegmentationMarketingEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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