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If customers say that a product is good but difficult to use, what should the entrepreneur improve?

Answer and explanation

Correct answer: Ease of use and customer guidance

Customers are identifying a usability problem, not necessarily a problem with the product’s basic value. The entrepreneur should simplify the design or operating steps, make instructions clearer, and provide demonstrations or support where needed. These changes can improve customer satisfaction and adoption. Making the product more complex or ignoring feedback would worsen the problem, while changing only the packaging colour does not solve difficulty in use. Thus, option A is correct.

Related tags

Customer FeedbackProduct ImprovementEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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