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What does target customer group mean?

Answer and explanation

Correct answer: Customers for whom the product or service is made

A target customer group is the particular set of people whose needs, income, location, age or preferences match the product or service. Identifying this group helps an entrepreneur design the offering and choose suitable promotion. Option A is correct; shopkeepers, employees or relatives are not automatically the target market.

Related tags

Target-CustomerMarketingBusiness-PlanEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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