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What is the correct use of customer feedback?

Answer and explanation

Correct answer: Improving the product or service

Customer feedback provides information about satisfaction, usability, defects, unmet needs, and service experience. An entrepreneur should examine recurring and relevant comments, identify the underlying issue, and improve the product, process, or support where appropriate. Feedback is not an invitation to blame customers or discard every suggestion; stopping sales is not the normal purpose. Therefore, A is correct.

Related tags

Customer-FeedbackQuality-ImprovementServiceEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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