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Why is it important to choose the right customer group in marketing?

Answer and explanation

Correct answer: To reach people who need or are interested in the product, message, or service

Selecting a suitable target group helps a business understand whom it is serving and tailor its product, message, price, and service accordingly. This can make communication more relevant and use promotional resources efficiently. The other options either describe poor marketing practice or contradict the purpose of identifying a target market.

Related tags

Target MarketMarketingCustomer NeedsEntrepreneurship DevelopmentMsme And Business EntrepreneurshipBusiness StudiesClass 11 Mcq

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