Economics

Rural marketing

Rural marketing in Class 12 Economics examines how goods and services are exchanged in villages and how rural producers connect with consumers, traders, processors, and markets. In the context of Current Challenges Facing Indian Economy, students explore agricultural supply chains, market intermediaries, storage, transport, pricing, credit, and the growing role of cooperatives and digital platforms. The topic helps them understand why weak infrastructure, unequal information, and limited market access affect rural incomes, and how better market institutions can support inclusive economic development.